The Idea

Interested in product management, marketing, strategy, or business development roles at tech companies? But worried that your lack of coding skills or tech industry knowledge will hold you back? Here's the secret: you don't need to learn how to code to break into the tech industry.

Written by three former Microsoft PMs, Swipe to Unlock gives you a breakdown of the concepts you need to know to crush your interviews, like software development, big data, and internet security. Learn to land jobs in product management and marketing at companies like Google, Facebook, and Microsoft from authors who have gotten offers from all three.

Example Cases

Big Data

How did Target know that a teenager was pregnant before her own father did?

The Cloud

Why can't you buy Photoshop in a box anymore?

Internet Security

The Dark Web: How do people sell drugs and stolen credit card numbers online?

...And More!


"The 21st century will be ruled by technology that very few people actually understand. Swipe to Unlock is our generation's Rosetta Stone - letting even non-engineers peer into the machines and code that are changing our lives everyday!"

Jeremy Schifeling, Founder of Break into Tech; Formerly @ LinkedIn and Apple

"Written in an upbeat, accessible manner, Swipe to Unlock demystifies the jargon and concepts of the tech world. I’m recommending it as a “must read” to all my business students and advisees seeking jobs in the tech sector!"

Professor Deborah Streeter, Applied Economics and Management @ Cornell University

"The first of its kind, Swipe to Unlock is an essential guide for anyone looking to understand the tech and business concepts you need to know. A comprehensive, well-researched book and a definite no-brainer resource to leverage for your job search!"

Pam Silverstein, Entrepreneur in Residence @ Cornell University

Meet the Authors

Neel Mehta

A Harvard-educated computer scientist and former PM at Microsoft.

Adi Agashe

A Program Manager at Microsoft and graduate of Cornell University.

Parth Detroja

A Rotational Product Manager at Facebook and graduate of Cornell University.

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