Pokemon GO has been quite a success and a phenomenon once again. But there are early signs of it starting to decline in user interest. Bloomberg published charts by Axiom Capital Management showing users and engagement decline.
In mid-July, the app was around 45 million users and then declines to just above 30 million daily users as of last week. 30 million users is certainly nothing to be ashamed of. That is quite an accomplishment. But how long will the app continue to succeed? Niantic does say that they’re still working on future features. This was stated in the app’s update notes.
It is the #1 free game in the Play Store,#2 free game in the App Store, and still has yet to release even more around the world. See the chart below.
SOURCE: The Verge