Advertising Age reported yesterday that Verizon Wireless is trying to add even more bloatware to Android phones. They would install apps from other companies in exchange for payment.
“The wireless carrier has offered to install big brands’ apps on its subscribers’ home screens, potentially delivering millions of downloads, according to agency exectives who have considered making such deals for their clients. But that reach would come at a cost: Verizon was seeking between $1 and $2 for each device affected, executives said.”
Verizon’s bloatware is seriously an issue. Phones from the carrier will come with apps such as NFL mobile, Amazon, Kindle, Verizon apps, and more. I wind up disabling a ton of apps and am unable to uninstall them because it is bloatware. This sounds like Verizon will only make bloatware even more abundant and worse. But one agency exective advised one client not to buy Verizon app installs because the customers could easily delete the apps? These types of installs would use the Play Auto Install feature.